Attracta to become new feature in cPanel & WHM (Q & A)

[cPanelAP]

cPanel is excited about the upcoming product inclusion of Attracta in cPanel & WHM. If you are a host or a server owner, then this forum post should be helpful in answering questions you may have:

Q. What is happening with Attracta & cPanel?
Attracta will become a standard feature within cPanel & WHM. Users will have the ability to instantly turn it offor on (by default, Attracta will be active).

Q. When will this inclusion occur?
Attracta SEO tools are scheduled for release to the cPanel & WHM EDGE tier at the beginning of April with availability in the CURRENT tier later in the month.

Q. Where will the change appear?
Customers will see a new row titled “FREE Search Engine (SEO) Optimization Tools” upon logging into cPanel.

Q. Which companies currently use Attracta?
Attracta is used by hundreds of top hosting providers including HostGator, BlueHost, HostDime, BrainHost, UK2.Net, and HostPapa.

Q. How will Attracta help your website owners?
Attracta, bundled with cPanel & WHM, will add features to your web hosting services that will ultimately help you sell more hosting. Attracta provides automated SEO Tools to increase site traffic, marketing tools to monetize site content, and an App Store to automatically install popular web based applications.

Attracta’s core technology is its Marketing Dashboard and Portal that allows website owners to monitor the financial health of their website. Additionally, there is a sophisticated and scalable crawler that crawls customer websites, and creates and submits XML sitemaps directly to Google, Yahoo!, Bing, and Ask.

Q. How does Attracta work with cPanel?
The Attracta integration with cPanel allows seamless access to SEO services from within the cPanel interface. When accessing the SEO Tools in cPanel, the user’s registration and configuration is automated. This includes automatically adding the sitemap directive to the robots.txt file, factoring in redirected domains, and the ability for customers to add additional free and paid services without having to manually modify their site.

Often times users have difficulty updating site components like their robots.txt file or including additional site software by adding the necessary code to their site. Attracta automates these processes by integrating with the user’s cPanel account and Apache to provide seamless site improvements without changing any HTML code.

Q. Is Attracta SEO tools currently active on my server?
Attracta SEO tools is not currently active on cPanel & WHM, but is scheduled for mass deployment in EDGE towards the end of March. Stable, Current, and Release deployments are tentatively scheduled to occur throughout April and May.

Q. How do I turn Attracta on and off?
We believe you should have the freedom of choice, and this feature can be turned OFF at your convenience if you do not wish to offer these services. Like other software bundled within cPanel, this add-on can be restrictedon a per-user basis.

Attracta visibility for the end-user is controlled via the “Feature Lists” controls. Similar to how you can toggle off phpMyAdmin, SiteSoftware, or any other icon within the cPanel UI, you can easily turn Attracta on or off.

Q. What are some of the free tools that web hosting providers will be able to offer to their clients?
Attracta SEO offers several free SEO tools to aid in driving traffic to your customers’ sites. Some of these tools are: Google Blacklist Check, XML Sitemap creation and submission, SEO Tips, link building services, and social networking tools to verify proper Facebook or Twitter accounts.

Q. How do I register for the revenue sharing program?
There will be a new tab created in the WHM UI, under ‘Plugins/Attracta’ that will detail the benefits of offering Attracta.**** This same tab will also contain a link to a form that allows you to register by agreeing to the terms of service.

Registered users get a listing in Attracta’s directory via a new tab in the upper right hand corner of their Attracta account labeled****"Partner".**** In this section, you will see user signups and user upgrades.

Those that want early access to the integration and revenue share can go to go.cPanel.net/attracta/.

Q. How do the “paid services” and revenue sharing opportunities work for web hosting providers?
Hosts can earn a 10% revenue share on upgrades to paid SEO services such as Turbo Traffic 20, Turbo Traffic 100 and Managed SEO. You will also be able to custom configure service offerings ****to remove any conflicts with services that you offer.

We (Troy and Aaron) look forward to answering any further questions you have about this upcoming integration.

[dhabets]

That all sounds fine, except:

(by default, Attracta will be active).

Don't turn it on by default; or is that going to cut down your revenue stream? Also, can you disclose what happens to the signups that are through hosts who don't have a revenue sharing agreement with Attracta? I'm assuming that will go to cPanel? yes/no?

[RackServers]

Please have it off by default,

http://forums.whirlpool.net.au/archive/1774443#

[cPanelAP]

That all sounds fine, except:



Don't turn it on by default; or is that going to cut down your revenue stream? Also, can you disclose what happens to the signups that are through hosts who don't have a revenue sharing agreement with Attracta? I'm assuming that will go to cPanel? yes/no?

cPanel doesn't earn any revenue share on this deal. We bundled this tool because every site needs traffic, and XML Sitemaps work. We felt automatic, FREE XML Sitemap creation and submission should be a core feature ofevery hosting package, just like FTP, E-mail and Bandwidth. By default most of our new features are turned on by default or at least exposed, unless of course they could have a negative impact on the overall server performance or functionality.

[cPanelAP]

Please have it off by default..

http://forums.whirlpool.net.au/archive/1774443#

By default this feature will be on, but a number of the issues addressed in the thread you have posted such as a more intuitive and straight forward signup (meaning signups require manual entry of email addresses),new icons that flow with the current interface, and a number of other changes to create a user experience as close to cPanel as possible.

[dhabets]

cPanel doesn't earn any revenue share on this deal.

I somehow find it hard to believe this is being added without any financial incentive to cPanel, Inc.

Have you considered how sharing any customer info might affect privacy agreements that are in place? I quote: "When accessing the SEO Tools in cPanel, the user’s registration and configuration is automated." So it's not opt-in for us cPanel hosts and apparently it's a 1-click, no confirmation, signup for customers?

Also, their bots, what IP ranges are they coming from? What are they identified as?

Why the hard sell (i.e. turn on by default)? If it's as great as you think it is, then clients will opt-in. Why do you think the clients will contact when there's a billing or service issue with Attracta?

Who's going to be responsible for security issues in this software? I have agreements with cPanel, not Attracta, so cPanel will assume responsibility for this code and service? Note that this is different from the usual 3rd party *options* cPanel provides. Since you are making it a default, I'm assuming you are going to support it and be responsible. Yes/no?

[myusername]

I agree this is a bad decision and it is why so many people dislike Plesk. They started bundling in a bunch of 3rd party crap that nobody wanted and added to the host's support issues.

Please don't start spamming our interface with 3rd party products. Nice that it can be disabled, but it should be disabled by default.

I know our comments are probably going to fall on deaf ears since Attracta has been bragging about how its going to be in cPanel automatically for quite a while, so it sounds like the decision has been made but this is a bad direction to take when you start throwing brand name products into our control panel that we pay for.

If this was a free panel then I could understand it, but not with the fees that you guys charge.

[texo]

I think that this is absolute nonsense. It should be left off by default. I have no idea why you're spending time bundling third-party products. Have any of your users ever asked for this?

[tvcnet]

Just my personal experience with Attracta.
Over two years ago we installed the first version of the Attracta's plugin for cPanel. Attracta had barely been out of beta at the time, and the response from our customers was quite positive (even in the first production version).

Since then I've received only "pleasantly surprised" reviews from client's who've noticed the new option within their cPanel, clicked it and let the magic happen.

Personally, I would prefer most of you other hosts disable Attracta and not turn it on, because I can then brag that my free SEO optimization and control panel options are better than most/yours.

[TroyMcCasland]

I agree this is a bad decision and it is why so many people dislike Plesk. They started bundling in a bunch of 3rd party crap that nobody wanted and added to the host's support issues.

Please don't start spamming our interface with 3rd party products. Nice that it can be disabled, but it should be disabled by default.

I know our comments are probably going to fall on deaf ears since Attracta has been bragging about how its going to be in cPanel automatically for quite a while, so it sounds like the decision has been made but this is a bad direction to take when you start throwing brand name products into our control panel that we pay for.

If this was a free panel then I could understand it, but not with the fees that you guys charge.

We understand your concerns about including a large number of unsupported 3rd party apps. cPanel's approach is different then Plesk's model. The service can easily be disabled, it's fully supported by Attracta so the host has no support burden, and cPanel is very, very selective about the services it includes. So far Attracta is the first and only 3rd party service ever to be included. Perhaps you didn't realize this but, your company GlowHost recently signed up as an Attracta partner. I spoke with your company president just now, and he's very excited about offering Attracta. In addition, the rev share Hosts earn from customer upgrades can help offset or maybe even pay your license fees and then some, not counting the additional sites you will sell by including FREE SEO tools.

[TroyMcCasland]

Just my personal experience with Attracta.
Over two years ago we installed the first version of the Attracta's plugin for cPanel. Attracta had barely been out of beta at the time, and the response from our customers was quite positive (even in the first production version).

Since then I've received only "pleasantly surprised" reviews from client's who've noticed the new option within their cPanel, clicked it and let the magic happen.

Personally, I would prefer most of you other hosts disable Attracta and not turn it on, because I can then brag that my free SEO optimization and control panel options are better than most/yours.

Thanks Jim. It's been a pleasure working with you!

[TroyMcCasland]

I think that this is absolute nonsense. It should be left off by default. I have no idea why you're spending time bundling third-party products. Have any of your users ever asked for this?

Many hosts have asked for and are using Attracta. Attracta is used by over a thousand cPanel hosts, including some of the largest in the wold: BlueHost, Hostgator, BrainHost, and HostPapa. In only two years, Attracta has become the most popular cPanel plugin and the top money maker for hosts. Over 1,700,000 sites use the Attracta service to increase organic site traffic. Every website needs traffic. It's the whole reason they come to you for a website. It can take weeks or months for a new site to get found and indexed by Google's crawler eventually stumbling across a link to the site from a page already in the Google index. Attracta solves this problem automatically and for FREE by creating and submitting an XML Sitemaps directly to Google, Yahoo, Bing and Ask.

[Jay M]

Just a few questions regarding how Attracta has changed over the past few months, does it now:

A) Ask if you wish to join (and agree to their terms) after you click the icon in cPanel, or does it still just auto-signup?
B) Do they offer an easy way to unsubscribe? or is it still a case of the end user emailing them to request removal?

If both answers aren't yes, can it please be disabled by default?

[TroyMcCasland]

I somehow find it hard to believe this is being added without any financial incentive to cPanel, Inc.

Have you considered how sharing any customer info might affect privacy agreements that are in place? I quote: "When accessing the SEO Tools in cPanel, the user’s registration and configuration is automated." So it's not opt-in for us cPanel hosts and apparently it's a 1-click, no confirmation, signup for customers?

Also, their bots, what IP ranges are they coming from? What are they identified as?

Why the hard sell (i.e. turn on by default)? If it's as great as you think it is, then clients will opt-in. Why do you think the clients will contact when there's a billing or service issue with Attracta?

Who's going to be responsible for security issues in this software? I have agreements with cPanel, not Attracta, so cPanel will assume responsibility for this code and service? Note that this is different from the usual 3rd party *options* cPanel provides. Since you are making it a default, I'm assuming you are going to support it and be responsible. Yes/no?

Privacy is a big concern. We feel the same way. The Attracta's service is opt-in for end users, and SafeHarbor compliant. Website owners must first agree before receiving any e-mails from Attracta. Once subscribed they can easily turn off e-mail notifications and or cancel their accounts with Attracta.

Attracta's crawler user-agent is: Mozilla/5.0 (compatible; AutomaticSiteMap) A current list of their IP Addresses are available on their website at: Attracta - Increase Your Website Traffic

Attracta provides free telephone and e-mail support for all end users and hosts. All calls are closely monitored and supervised at their offices in Napa, CA.

cPanel has reviewed the Attracta code will support the software integration as it does for other tools and software/services (awstats, roundcube, squirrelmail, webalizer, etc) Attracta's cPanel plugin was developed by David Koston of Koston Consulting who used to be the general manager for cPanel and is very familiar with cPanel architecture and security issues.

Attracta's founders, product managers and developers are security experts and the ones who founded and created ScanAlert HackerSafe which was acquired by McAfee.

[myusername]

I don't know who GlowTouch is but that is not GlowHost.

Our concern is there are many good 3rd party products and services available out there who probably would like to be included in cPanel who won't be included. That or then cPanel will make a decision and include everyone who wants their icon to be included. It should be a choice not part of a nightly update if we want to include or exclude a particular vendor. Who knows what will pop up in the future in our panels if this is the direction cPanel is going.

Your argument that is everyone needs it so why not offer it. Then in that case, everyone needs a web site and domain name too and and we can offer them that. Hey Nick can we put our links in your panel? Thanks!

I am not attacking Attracta, I think its a fine company run by great people. I also clearly love cPanel.

The point is that pushing 3rd party vendors who make money from those links should not be a default because it is not fair to other vendors who want to be included, its not fair to the hosts that want to have a competitive advantage or differentiated services by offering it (or not offering it) and the only person it is fair to is Attracta and possibly cPanel who claim they don't make any money on it.

We pay license fees for cPanel and if a bunch of 3rd party vendors start popping up by default that's not going to be a good direction for cPanel to take. You can see the blowback already irritates people. As simple as it may sound to you to simply disable it, that means I have to write a script to go through hundreds of servers to disable it, that or take away a tech and have him do it manually. For a one server operation I agree that it's not too big a deal to simply turn it off, but that's not the point really.

Maybe we already have a vendor linked from our panel which offers a similar service?

These types of things should be activated if the server admin has an affiliate account and has entered their affiliate ID in WHM to activate it.

I hate to think that my idea would be accepted thus taking away your business because you are very lucky indeed to even have been considered for such product placement.

But web hosting is also very competitive and we have to work very hard to attract our customers. Differentiating our services is what makes people choose for a particular host. If everyone has the same thing, then the host looses the competitive advantage. And, if these vendors start appearing as default it costs us money and time to remove them.

Again nothing personal against Attracta but you have to consider the bigger picture here.