When logged in as the root user in WHM, you will need to enable more options for the resellers you've created in WHM > Resellers > Edit reseller privileges & nameservers area. I'm uncertain what you need to be added precisely, since you haven't stated at this point what you need that is missing specifically.
How are you making resellers if you do not have Resellers area in WHM for that super alpha reseller? If you don't have root level access, then you likely don't have the adequate permissions to create the options you need for these resellers and will need to ask your provider how to get this enabled.
If you cannot see the Resellers area in WHM, then you aren't being given the options needed to allow those reseller users what you are wanting them to have. You will need to contact your provider to ask them how to get this changed.