Raw access logs VS Google adwords clicks & AWstats

[frankmill]

Hello All,


I have been searching high and low for an answer to this question. Hopefully someone on this forum knows the answer!

Presently I have an adwords campaign to a website. Looking in the "raw access logs" on cpanel, I can see who has been accessing the site.

Also on cpanel I can see the number of visitors coming into the site using awstats.

On the adwords campaign I can see the number of clicks, and so the number of people who have visited the site.

AWstats and Google adwords agree pretty much, however the raw access logs normally only have about half the number of visitors (I put the logs into excel and count the number of searches).

Does anyone know why they would be different, and why raw access logs is under recording the amount of visits?


Any help GREATLY appreciated!


Kind regards

 

[JayFromEpic]

I could be caused by a number of different reasons from access logs are only picking up visitors that stay on the time for a set amount of time and they may not pickup bounce rates. I would personally trust something like Google Analytics more then the access logs as it monitors a more broad set of statistics.